Writing Killer Money-Making Subject Lines That Sell!

How much does the subject line make the sale?

How important is your subject line?

You’ve probably spent hours trying to write a good email message; while at the same time, spend very little time on your subject line.

You should spend more time on your subject line and less time on your message.

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Read what Jim Edwards says:

“Don’t waste your time creating ads that sell… create ads that get the user to click, call or come into your store.

… Focus your attention on the quality of your hook / headline because that’s where 80% of your ad’s success comes from.”

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However, don’t feel bad; most marketers make this mistake.

Another secret about email subject lines is that the “friendly subject lines” are the most powerful.

They get the best results!

It took me awhile to get that into my head.

I have an undergraduate degree in newspaper journalism and wrote for my college and small town newspapers.

Newspaper headlines are different than email subject lines. Newspaper headlines are less personal.

When writing your subject lines; write them like you’re sending it to a friend in an email.

That means, anyone should be able to write a good email subject line!

WHAT IS THE MOST IMPORTANT GOAL OF YOUR SUBJECT LINE?

Its job is to get people to open your email.

If you fail to do that, the rest of your email is not even important anymore. It won’t be read anyway.

Think about it yourself.

How many emails have you opened because the subject line drew your curiosity, even when the message itself stunk? And you still clicked a link at the bottom of the message!

So, you will get better results in your email marketing with a good subject line and a bad e-mail than you will with a bad subject line and a good email message.

That’s because if you’re subject line sucks, your email is dead. It doesn’t matter. It’s not read anyway!

If this is all new to you; you might not think you can create your own compelling subject lines.

But if you’re serious about your online business, it’s time you break that barrier! As I said earlier, if you can send your friend an email, you can write a good subject line.

Plus; there are plenty of online helps.

One that I could recommend is “Inbox Economics” which includes a complete guide to writing killer subject lines.

Learn to use fill-in-the-blank templates to create dozens of subject lines to get the best open rates and CTRs.

You can also pick up some pointers from Awolacademy. Here they discuss the top five subject lines:

Number 1: “How to” Subject Lines

Number 2: Question subject lines…
Why do you never win?
Anything that’s asking a question immediately makes people open and read. We naturally want an answer to the questions. It makes us part of the conversation.

Number 3: urgency subject lines
People are more motivated by what they can lose rather than what they can gain.

Number 4: mystery subject lines
Example: This Unlikely Will Save My Career
Example: Very Bad Morning I Never Want Again

Number 5: Top X List subject lines
Example: Top Five Ways To Get More Leads
People love lists.

Below are extra tips to remember when creating your subject lines and emails:

1) The ultimate goal of your subject line and email is to get the click, NOT sell the offer. Get them to your sales page.
2) Need examples of headlines that work? Look at your own inbox and see which ones you open and which ones you don’t.
3) Write as if you’re emailing a friend. On that journey let people know who you are. It gives them a reason to read and many WILL because they have something in common with you.

The bottom line is: If you learn to write subject lines like you are talking to a close friend, you will have greater results than if you write excellent e-mail messages.

If you can write an email subject line to a friend, you can easily write a good one for your online business email.