Five Top Subject Line Tips For Powerful Email Writing!

Here are Five Top Tips when creating your subject lines for your emails and blogs.

This is one of the most neglected skills in affiliate and email marketing.

1. MAKE YOUR SUBJECT LINE THE MAIN THING:

Most of us make this mistake when we write our first ads. We spend 80% effort on writing our ad and 20% effort on writing the subject line.

Actually; the top Gurus all know you get better results spending 80% effort on your subject lines and 20% effort on your email copy. All the copywriters live by this!

Think of it; if you don’t make people curious enough to open your email, it doesn matter what’s in it!

Spend at least 30 to 60 minutes writing your subject line.

2. READ EMAILS OF ACCOMPLISHED WRITERS YOU LIKE:

I keep a list of my top marketers and then go through my email box and do a search on those names.

When I find them, I’ll study their subject lines. Then learn from them!

Those are the best examples of money-making subject lines!

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3. “FRIENDLY SUBJECT LINES” ARE THE MOST POWERFUL:

They get the best results!

It took me awhile to get that into my head. I have an undergraduate degree in newspaper journalism and wrote for my college and small town newspapers.

Newspaper headlines are different than email subject lines. Newspaper headlines are less personal.

When writing your subject lines; write them like you’re sending it to a friend in an email.

That means, anyone should be able to write a good email subject line!

EXAMPLE: Hey Bob, Check Out This Amazing Mailer!

Write like your readers are your friends.

4. THINK ABOUT YOUR TARGET AUDIENCE:

What kind of prospects do your subject lines attract?

EXAMPLE: This Is Excellent For Multi Tasking Mom’s!
EXAMPLE: This Is Excellent For Former Military Officers!

Who do you think would be curious about the subject lines?

… Confident Moms and successful military officers. Sounds like they would make good team members to me!

5. WRITE YOUR SUBJECT LINES WITH AN ELEMENT OF CURIOSITY:

Humans are curiosity seekers! We don’t want to miss out on anything important or we are fearful of missing something that could be urgent.

So, without trying to trick your reader, give them enough information to draw their curiosity.

BONUS TIP:

Email subject lines are less formal than news headlines and even blog headlines.

Despite popular belief; it’s better not to capitalize your words in your email subject line. Think of it. If it looks less formal, more friendly and from a close friend you’re going to get the best results!

I hope these pointers will help you. Feel free to send me a message if you have some pointers you want to add to this.

BOTTOM LINE: your subject line needs to grab your reader with curiosity and build their interest with elements of “URGENCY, UNIQUENESS, USEFULNESS and DIRECTNESS!”

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